The Hype Manifesto is more than a handbook, it’s the DNA of who we are and why we exist. Hype is built to spark real human connection in a world that feels more digitally connected yet socially fragmented. Our mission is to empower people to live fully, discover experiences, and build meaningful friendships beyond the screen. Inside this manifesto, you’ll find our leadership principles, culture, and ways of working: we dream big, move fast, embrace risk, and measure success by impact, not effort. We champion transparency, accountability, and ownership, while fostering growth paths for every teammate. Our rewards and recognition system reflects our product itself, earned, shared, and celebrated. Above all, we hold ourselves to the highest standard of integrity, privacy, and inclusivity. This handbook is a living document. Every member of Hype contributes to shaping it, evolving our culture, and raising the bar together. Because Hype isn’t just a startup, it’s a movement, and this is just the beginning.
The Hype Manifesto

1. Welcome to Hype
Hype isn’t just a startup. It isn’t just an app. It’s a movement.
We live in a world that’s connected digitally but fragmented socially. People scroll endlessly but struggle to meet meaningfully. Hype exists to change that. It is built to empower people especially younger generations to experience life beyond the screen: to blend together, to collaborate, to create friendships, to discover places, and to share moments that last.
Hype is more than a product: it’s a cultural mixing pot where locals and foreigners collide. It’s a spark that fuels cross-cultural exchange and personal growth. It’s about making cities feel alive, making experiences accessible, and making human connection something people actively pursue.
We’re not here to build just another tech company. We’re here to build a movement. A movement that challenges the status quo, a movement that promotes freedom of speech and expression, a movement that promotes real connection, and a movement that reminds people that life is best lived out there, in the world, together.
And that’s why this handbook matters: it doesn’t just tell you how we work at Hype; it tells you why we work this way.
2. Our Mission & Vision

Our Motto
Mission: Empower people to experience life to the fullest by connecting them with the right people, places, and activites.
Vision: To become the world’s most impactful experience platform, where friendships, adventures, and opportunities are born.
3. The Hype Principles
1. Dream Big, Act Bold – Always think beyond limits. Aim for the moon.
At Hype, we don’t settle for incremental gains. We’re building something that changes how people connect and experience life. Thinking small creates average outcomes. Dreaming big gives us the courage to attempt the impossible, and often, that’s where breakthroughs happen.
2. Frugality Fuels Innovation – Do more with less. Constraints spark creativity.
We don’t see limited resources as a disadvantage; we see them as fuel for ingenuity. When you can’t throw money at a problem, you’re forced to think smarter, leaner, and more creatively. That’s how lasting solutions are born.
3. Move Fast, Learn Faster – Speed matters. Build, test, and iterate relentlessly.
We believe progress comes from action, not endless planning. We ship fast, gather feedback, and iterate even faster. Every experiment, even when it fails, is a step forward.
4. Customer Obsession – Our users (Hype members, partners, communities) are our North Star.
Our mission begins and ends with people. Every decision must add value to members, partners, and communities. If it doesn’t improve their experience, it doesn’t make the cut.
5. Challenge the Status Quo – Never settle. Question assumptions. Redefine “normal.”
Innovation doesn’t come from doing things the way they’ve always been done. We actively push against outdated norms, asking “Why not?” instead of “Why?”
6. Dive Deep, Think Critically – Data-driven, detail-oriented, and sharp in judgment.
Gut feelings are good, but they’re not enough. We dig into the details, analyze the numbers, and look at the problem from every angle before making a call. Depth beats surface-level thinking every time.
7. Bias for Action – Done today beats perfect tomorrow.
Perfection is the enemy of progress. We act decisively, even with imperfect information, because momentum creates opportunities that hesitation kills.
8. Earn Trust – Through transparency, integrity, and ownership.
Trust is our most valuable currency. We earn it by being open in communication, honest in our intentions, and accountable for our actions.
9. Be Owners, Not Renters – Think long-term. Treat Hype like it’s yours. Cause it is.
Every team member is empowered to act based on facts and data. We don’t wait for someone else to solve problems, we own them, because the future of Hype belongs to all of us.
10. Invent & Simplify – Complexity kills. Keep things elegant and user-friendly.
The best solutions aren’t the most complicated; they’re the simplest. We strip away clutter, focus on what matters, and design experiences that feel effortless.
11. Resilience & Grit – We don’t stop at failure; we grow through it.
Failure isn’t the end, it’s feedback. We adapt, refine, and push forward with determination. Resilience is what separates those who dream from those who build.
12. Raise the Bar – Every hire, every update, every day should be better than yesterday.
We’re not here to play catch-up; we’re here to lead. That means continuously raising our standards and pushing each other to grow beyond what we thought possible.
13. Build Experiences That Matter – At the core of everything, create joy and meaningful connections.
At the heart of Hype is one question: does this create something truly safe and valuable for people’s lives? If it doesn’t spark joy, connection, or meaning, we go back to the drawing board.
4. Culture & Expectations
Work Mindset: Fast, frugal, and experimental, we move quickly, stay resourceful, and learn by doing.
Feedback Culture: Open, candid, and constructive feedback delivered with respect helps us grow together.
Risk-Taking: Failure is never punished when it fuels learning. We embrace bold ideas and the lessons they bring.
Ownership: Every team member is empowered to make decisions and is accountable for their impact.
5. Working at Hype (Policies & Operations)
Work Hours & Flexibility
We operate in a hybrid model—team members can work both remotely and in person as needed. While there are core working hours to ensure collaboration, what truly matters is output, not just time spent online. Productivity is measured by the quality and impact of your work rather than clocking in and out.
Leave Policies
Everyone deserves time to recharge. We provide paid leave, sick days, and emergency leave to ensure you can take care of yourself and your loved ones without stress. We encourage planning time off in advance when possible, while still supporting flexibility for the unexpected.
Frugality in Practice
We believe in smart spending. Every decision is made with resourcefulness in mind, prioritizing impact and value over excess. This doesn’t mean cutting corners, but rather making thoughtful choices, avoiding unnecessary expenses, and staying resource-conscious in how we operate.
Tools & Systems
Staying connected is key. We use Slack and email for communication, Notion for documentation and knowledge-sharing, and project tracking tools to stay aligned on priorities. These systems help us stay efficient, transparent, and collaborative, whether we’re working side by side or across different locations.
6. Performance & Growth
Impact Over Effort
Performance is measured by the results you create and the impact you deliver—not by effort or long hours alone. We value smart, outcome-driven work that moves the team and company forward.
Performance Reviews
We conduct regular performance reviews grounded in our leadership principles. These reviews are designed to be constructive and transparent, helping you identify strengths, areas for growth, and clear next steps.
Growth Paths
We support multiple career journeys. Whether you want to deepen your expertise as an individual contributor (IC) or grow into leadership roles, there are clear pathways to progress. Both tracks are equally valued, and we encourage team members to explore where they thrive best.
Recognition & Innovation
We recognize not only results but also bold, moonshot thinking. Taking smart risks, challenging the status quo, and experimenting with new ideas are celebrated—especially when they drive meaningful learning or breakthroughs.
Long-Term Partnership
We see your time here as a long-term partnership. Your growth is our growth. Open communication is highly encouraged: always discuss your personal development and career aspirations with your direct manager. Together, we’ll explore ways to support your journey—whether through mentorship, learning opportunities, or new challenges within the team.
7. Communication & Collaboration
Transparency First: Share Knowledge, Document Decisions, Record Results
We build speed and trust through openness. Knowledge, decisions, and results are shared and documented, whether a project succeeds or fails. Every experiment, campaign, or launch has a clear record: what we tried, why we tried it, and what happened. This ensures the whole team learns from every outcome, avoids repeating mistakes, and compounds insights over time.
Respect Speed: Short, Actionable Communication
We move quickly by respecting time. Communication is concise, structured, and focused on action. Updates should capture the essentials, what was done, what was learned, and what’s next, without unnecessary noise. The goal is to accelerate momentum, not slow it down.
Disagree and Commit: Debate Fiercely, Align Fully Once Decided
Strong debates sharpen better decisions. Every voice is encouraged, every perspective matters. But once the decision is made, we commit as one team, executing with alignment and energy. No second-guessing, no half-commitment. Debate is the fuel for clarity, commitment is the fuel for results.
Results Over Activity: Impact is What Counts
We don’t celebrate busyness, we celebrate progress. We balance speed & results. Every project is measured by outcomes: did it move us closer to our goals? Did it generate value for users, partners, or the company? Documenting both successes and failures ensures we keep improving with every cycle.
8. Benefits, Rewards & Recognition
Point System
Just like Hype’s app, our internal culture mirrors an earn & redeem system. Employees earn points for exceptional performance, living our principles, or delivering meaningful impact. Points can be redeemed for perks, experiences, or growth opportunities, keeping our recognition system authentic and aligned with what we build.
Perks That Matter
Beyond the basics, we focus on perks that add to life, not just work. These include:
• Team Hangouts – because shared experiences deepen bonds.
• Activity Vouchers – encouraging exploration, wellness, and fun.
• Growth Stipends – for learning, courses, or skill-building tools.
Recognition Culture
We celebrate results, not just effort. Recognition, whether in team shoutouts, performance reviews, or milestone moments, is always tied back to our leadership principles. From applauding moonshot ideas to acknowledging resilience, we make sure every win is visible.
9. Security, Ethics & Compliance
We hold ourselves to the same standard of trust and respect that we expect from the experiences we create. Our code of conduct ensures that every interaction, inside and outside Hype, reflects our values.
Integrity in Every Interaction
We act with honesty and transparency, upholding our commitments to teammates, partners, and users. Integrity is non-negotiable.
Privacy-First Culture
User trust is sacred. We handle all personal data with the highest level of care, ensuring privacy and security in every decision we make.
Zero Tolerance Policy
Harassment, discrimination, or misconduct of any kind have no place at Hype. We foster an environment where everyone feels safe, respected, and empowered to contribute.
10. The Road Ahead: Constant Evolution
This handbook isn’t carved in stone, it’s designed to evolve as we do. Just like Hype itself, our culture, methods, and ways of working will keep adapting to meet new challenges, opportunities, and ideas.
Living Document
The handbook is not final; it grows with us. Updates will be made as we learn, experiment, and refine what works best.
Shared Ownership
Culture isn’t handed down, it’s co-created. Every teammate has the responsibility and the freedom to contribute to making Hype better, whether by suggesting changes, questioning old assumptions, or sharing new practices.
Forward Momentum
We’re not afraid to evolve. What matters most is that we keep moving, learning, and iterating, just as we encourage our users to embrace new experiences in their own lives.
By treating this as a living guide, we ensure that Hype’s culture stays dynamic, resilient, and true to its purpose.
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